Thirty years of crafting design-led private label jewelry.
The jewelry atelier behind the brands you trust.
The jewelry atelier behind the brands you trust.
The jewelry atelier behind the brands you trust.
No one walks past the jewelry.
It's the first thing they pick up. The easiest thing to gift. The one piece that makes someone feel like they're part of your brand.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 84 76" xmlns="http://www.w3.org/2000/svg"><g d="M 16.528 59 L 14.506 59 C 6.99 58.541 0.367 52.406 0.139 44.993 C -0.176 34.65 0.165 24.27 0.014 13.93 C 0.834 5.507 8.198 -0.607 16.758 0.048 C 24.178 0.616 30.186 6.336 30.922 13.571 C 30.944 13.793 31 14.038 31 14.292 L 31 44.697 C 31 44.924 30.951 45.14 30.931 45.34 C 30.235 52.524 24.364 58.251 17.001 58.928 C 16.81 58.946 16.662 58.946 16.528 59 Z M 15.135 58.243 C 23.21 58.442 30.196 52.147 30.194 44.203 L 30.186 14.721 C 30.184 6.896 23.349 0.756 15.517 0.749 C 7.696 0.743 0.834 6.871 0.83 14.7 L 0.82 44.216 C 0.817 51.874 7.365 58.052 15.135 58.243 Z M 29.263 43.898 C 29.263 51.35 23.081 57.28 15.598 57.326 C 8.139 57.372 1.773 51.516 1.773 44.069 L 1.773 14.974 C 1.773 7.562 8.096 1.72 15.519 1.728 C 23.039 1.738 29.258 7.664 29.258 15.124 L 29.261 43.898 Z M 28.123 42.636 L 15.244 2.246 C 8.18 2.368 2.427 7.964 2.282 14.872 Z M 28.707 14.823 C 28.704 7.947 22.767 2.38 15.828 2.248 L 28.721 42.585 Z M 27.462 42.796 L 2.294 15.695 L 2.272 29.235 Z M 27.79 43.633 L 2.284 29.859 L 2.284 43.647 L 27.79 43.635 Z M 28.183 44.185 L 2.292 44.176 C 2.407 51.089 8.197 56.674 15.215 56.809 L 28.183 44.186 Z M 16.027 56.796 C 22.969 56.547 28.465 51.064 28.724 44.445 Z" fill="transparent" height="59px" id="WgJBPQtq9" transform="translate(26 8)" width="31px"><path d="M 16.528 59 L 14.506 59 C 6.99 58.541 0.367 52.406 0.139 44.993 C -0.176 34.65 0.165 24.27 0.014 13.93 C 0.834 5.507 8.198 -0.607 16.758 0.048 C 24.178 0.616 30.186 6.336 30.922 13.571 C 30.944 13.793 31 14.038 31 14.292 L 31 44.697 C 31 44.924 30.951 45.14 30.931 45.34 C 30.235 52.524 24.364 58.251 17.001 58.928 C 16.81 58.946 16.662 58.946 16.528 59 Z M 15.135 58.243 C 23.21 58.442 30.196 52.147 30.194 44.203 L 30.186 14.721 C 30.184 6.896 23.349 0.756 15.517 0.749 C 7.696 0.743 0.834 6.871 0.83 14.7 L 0.82 44.216 C 0.817 51.874 7.365 58.052 15.135 58.243 Z" fill="rgb(182, 182, 182)" height="59px" id="BcioemVFg" transform="translate(0 0)" width="31px"/><path d="M 27.489 42.17 C 27.489 49.622 21.307 55.552 13.825 55.598 C 6.366 55.644 0 49.788 0 42.342 L 0 13.247 C 0 5.834 6.322 -0.008 13.745 0 C 21.265 0.01 27.484 5.936 27.484 13.396 L 27.488 42.17 Z M 26.349 40.908 L 13.47 0.518 C 6.407 0.64 0.654 6.236 0.508 13.145 Z M 26.934 13.095 C 26.93 6.219 20.993 0.652 14.055 0.52 L 26.947 40.857 Z M 25.689 41.068 L 0.52 13.967 L 0.498 27.507 Z M 26.016 41.905 L 0.51 28.131 L 0.51 41.919 L 26.016 41.907 Z M 26.41 42.457 L 0.519 42.449 C 0.633 49.361 6.423 54.946 13.441 55.081 L 26.41 42.458 Z M 14.254 55.068 C 21.196 54.82 26.692 49.336 26.95 42.717 Z" fill="rgb(182, 182, 182)" height="55.59821242047877px" id="k7pyszcpS" transform="translate(1.773 1.728)" width="27.48920660557502px"/></g></svg>)
TruStyle helps brands build jewelry collections they're proud of. Not as a factory that fills orders and moves on, but as a design atelier who understands how jewelry becomes a part of a brand's story.
What We Do
from sampling to sustainability
What We Create
Our collections
We work with brands across every
tier of the market.
We work with brands across every tier of the market.
Based in Hong Kong.
Working globally.
Our studio is in Hong Kong. Our production partners are across Asia. Our clients are in 30+ countries.
If you're a ready-to-wear or diffusion brand looking for the right jewelry partner, you're in the right place.
Our studio is in Hong Kong.
Our production partners are across Asia.
Our clients are in 30+ countries.
If you're a ready-to-wear or diffusion
brand looking for the right jewelry partner,
you're in the right place.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 84 76" xmlns="http://www.w3.org/2000/svg"><g d="M 16.528 59 L 14.506 59 C 6.99 58.541 0.367 52.406 0.139 44.993 C -0.176 34.65 0.165 24.27 0.014 13.93 C 0.834 5.507 8.198 -0.607 16.758 0.048 C 24.178 0.616 30.186 6.336 30.922 13.571 C 30.944 13.793 31 14.038 31 14.292 L 31 44.697 C 31 44.924 30.951 45.14 30.931 45.34 C 30.235 52.524 24.364 58.251 17.001 58.928 C 16.81 58.946 16.662 58.946 16.528 59 Z M 15.135 58.243 C 23.21 58.442 30.196 52.147 30.194 44.203 L 30.186 14.721 C 30.184 6.896 23.349 0.756 15.517 0.749 C 7.696 0.743 0.834 6.871 0.83 14.7 L 0.82 44.216 C 0.817 51.874 7.365 58.052 15.135 58.243 Z M 29.263 43.898 C 29.263 51.35 23.081 57.28 15.598 57.326 C 8.139 57.372 1.773 51.516 1.773 44.069 L 1.773 14.974 C 1.773 7.562 8.096 1.72 15.519 1.728 C 23.039 1.738 29.258 7.664 29.258 15.124 L 29.261 43.898 Z M 28.123 42.636 L 15.244 2.246 C 8.18 2.368 2.427 7.964 2.282 14.872 Z M 28.707 14.823 C 28.704 7.947 22.767 2.38 15.828 2.248 L 28.721 42.585 Z M 27.462 42.796 L 2.294 15.695 L 2.272 29.235 Z M 27.79 43.633 L 2.284 29.859 L 2.284 43.647 L 27.79 43.635 Z M 28.183 44.185 L 2.292 44.176 C 2.407 51.089 8.197 56.674 15.215 56.809 L 28.183 44.186 Z M 16.027 56.796 C 22.969 56.547 28.465 51.064 28.724 44.445 Z" fill="transparent" height="59px" id="KyBMMUVeS" transform="translate(8 10)" width="31px"><path d="M 16.528 59 L 14.506 59 C 6.99 58.541 0.367 52.406 0.139 44.993 C -0.176 34.65 0.165 24.27 0.014 13.93 C 0.834 5.507 8.198 -0.607 16.758 0.048 C 24.178 0.616 30.186 6.336 30.922 13.571 C 30.944 13.793 31 14.038 31 14.292 L 31 44.697 C 31 44.924 30.951 45.14 30.931 45.34 C 30.235 52.524 24.364 58.251 17.001 58.928 C 16.81 58.946 16.662 58.946 16.528 59 Z M 15.135 58.243 C 23.21 58.442 30.196 52.147 30.194 44.203 L 30.186 14.721 C 30.184 6.896 23.349 0.756 15.517 0.749 C 7.696 0.743 0.834 6.871 0.83 14.7 L 0.82 44.216 C 0.817 51.874 7.365 58.052 15.135 58.243 Z" fill="rgb(182, 182, 182)" height="59px" id="wAMY9FFbP" transform="translate(0 0)" width="31px"/><path d="M 27.489 42.17 C 27.489 49.622 21.307 55.552 13.825 55.598 C 6.366 55.644 0 49.788 0 42.342 L 0 13.247 C 0 5.834 6.322 -0.008 13.745 0 C 21.265 0.01 27.484 5.936 27.484 13.396 L 27.488 42.17 Z M 26.349 40.908 L 13.47 0.518 C 6.407 0.64 0.654 6.236 0.508 13.145 Z M 26.934 13.095 C 26.93 6.219 20.993 0.652 14.055 0.52 L 26.947 40.857 Z M 25.689 41.068 L 0.52 13.967 L 0.498 27.507 Z M 26.016 41.905 L 0.51 28.131 L 0.51 41.919 L 26.016 41.907 Z M 26.41 42.457 L 0.519 42.449 C 0.633 49.361 6.423 54.946 13.441 55.081 L 26.41 42.458 Z M 14.254 55.068 C 21.196 54.82 26.692 49.336 26.95 42.717 Z" fill="rgb(182, 182, 182)" height="55.59821242047877px" id="iPftbkoHL" transform="translate(1.773 1.728)" width="27.48920660557502px"/></g><g d="M 16.528 59 L 14.506 59 C 6.99 58.541 0.367 52.406 0.139 44.993 C -0.176 34.65 0.165 24.27 0.014 13.93 C 0.834 5.507 8.198 -0.607 16.758 0.048 C 24.178 0.616 30.186 6.336 30.922 13.571 C 30.944 13.793 31 14.038 31 14.292 L 31 44.697 C 31 44.924 30.951 45.14 30.931 45.34 C 30.235 52.524 24.364 58.251 17.001 58.928 C 16.81 58.946 16.662 58.946 16.528 59 Z M 15.135 58.243 C 23.21 58.442 30.196 52.147 30.194 44.203 L 30.186 14.721 C 30.184 6.896 23.349 0.756 15.517 0.749 C 7.696 0.743 0.834 6.871 0.83 14.7 L 0.82 44.216 C 0.817 51.874 7.365 58.052 15.135 58.243 Z M 29.263 43.898 C 29.263 51.35 23.081 57.28 15.598 57.326 C 8.139 57.372 1.773 51.516 1.773 44.069 L 1.773 14.974 C 1.773 7.562 8.096 1.72 15.519 1.728 C 23.039 1.738 29.258 7.664 29.258 15.124 L 29.261 43.898 Z M 28.123 42.636 L 15.244 2.246 C 8.18 2.368 2.427 7.964 2.282 14.872 Z M 28.707 14.823 C 28.704 7.947 22.767 2.38 15.828 2.248 L 28.721 42.585 Z M 27.462 42.796 L 2.294 15.695 L 2.272 29.235 Z M 27.79 43.633 L 2.284 29.859 L 2.284 43.647 L 27.79 43.635 Z M 28.183 44.185 L 2.292 44.176 C 2.407 51.089 8.197 56.674 15.215 56.809 L 28.183 44.186 Z M 16.027 56.796 C 22.969 56.547 28.465 51.064 28.724 44.445 Z" fill="transparent" height="59px" id="iRgQ2K_ei" transform="translate(45 10)" width="31px"><path d="M 16.528 59 L 14.506 59 C 6.99 58.541 0.367 52.406 0.139 44.993 C -0.176 34.65 0.165 24.27 0.014 13.93 C 0.834 5.507 8.198 -0.607 16.758 0.048 C 24.178 0.616 30.186 6.336 30.922 13.571 C 30.944 13.793 31 14.038 31 14.292 L 31 44.697 C 31 44.924 30.951 45.14 30.931 45.34 C 30.235 52.524 24.364 58.251 17.001 58.928 C 16.81 58.946 16.662 58.946 16.528 59 Z M 15.135 58.243 C 23.21 58.442 30.196 52.147 30.194 44.203 L 30.186 14.721 C 30.184 6.896 23.349 0.756 15.517 0.749 C 7.696 0.743 0.834 6.871 0.83 14.7 L 0.82 44.216 C 0.817 51.874 7.365 58.052 15.135 58.243 Z" fill="rgb(182, 182, 182)" height="59px" id="AmIaBl8pz" transform="translate(0 0)" width="31px"/><path d="M 27.489 42.17 C 27.489 49.622 21.307 55.552 13.825 55.598 C 6.366 55.644 0 49.788 0 42.342 L 0 13.247 C 0 5.834 6.322 -0.008 13.745 0 C 21.265 0.01 27.484 5.936 27.484 13.396 L 27.488 42.17 Z M 26.349 40.908 L 13.47 0.518 C 6.407 0.64 0.654 6.236 0.508 13.145 Z M 26.934 13.095 C 26.93 6.219 20.993 0.652 14.055 0.52 L 26.947 40.857 Z M 25.689 41.068 L 0.52 13.967 L 0.498 27.507 Z M 26.016 41.905 L 0.51 28.131 L 0.51 41.919 L 26.016 41.907 Z M 26.41 42.457 L 0.519 42.449 C 0.633 49.361 6.423 54.946 13.441 55.081 L 26.41 42.458 Z M 14.254 55.068 C 21.196 54.82 26.692 49.336 26.95 42.717 Z" fill="rgb(182, 182, 182)" height="55.59821242047877px" id="G4KuKr8Yt" transform="translate(1.773 1.728)" width="27.48920660557502px"/></g></svg>)
We’ve got range
Design-led, from concept to delivery
Design-led, from concept to delivery
Our catalogue spans fashion jewelry (earrings, necklaces, rings, bracelets, bangles) and metal clutches.
Styles are added quarterly, developed to sit ahead of the market rather than respond to it. From sustainable materials like recycled brass, biodegradable acetate, apple skin leather, and responsibly sourced pearls to silver, brass, and gold plated jewelry, and alloys.
Over 200 styles for brands with approved trade accounts.
We work the way the best manufacturers in Italy do, with genuine design intent.
Our in-house team doesn’t wait for a complete brief. We bring trend research, material ideas, and prototypes to the table. If you arrive with a mood board and a direction, we’ll move. If you arrive with a napkin sketch, we’ll work with that too. What we don’t do is accept a purchase order and disappear. Every collection is built around a conversation, and that conversation stays open until delivery.
We work the way the best manufacturers in Italy do, with genuine design intent.
Our in-house team doesn’t wait for a complete brief. We bring trend research, material ideas, and prototypes to the table. If you arrive with a mood board and a direction, we’ll move. If you arrive with a napkin sketch, we’ll work with that too. What we don’t do is accept a purchase order and disappear. Every collection is built around a conversation, and that conversation stays open until delivery.
Design-led, from concept to delivery
We work the way the best manufacturers in Italy do, with genuine design intent.
Our in-house team doesn't wait for a complete brief. We bring trend research, material ideas, and prototypes to the table. If you arrive with a mood board and a direction, we'll move. If you arrive with a napkin sketch, we'll work with that too. What we don't do is accept a purchase order and disappear. Every collection is built around a conversation, and that conversation stays open until delivery.
We’ve got range
Our catalogue spans fashion jewelry (earrings, necklaces, rings, bracelets, bangles) and metal clutches.
Styles are added quarterly, developed to sit ahead of the market rather than respond to it. From sustainable materials like recycled brass, biodegradable acetate, apple skin leather, and responsibly sourced pearls to silver, brass, and gold plated jewelry, and alloys. Over 200 styles for brands with approved trade accounts.
We’ve got range
Our catalogue spans fashion jewelry (earrings, necklaces, rings, bracelets, bangles) and metal clutches.
Styles are added quarterly, developed to sit ahead of the market rather than respond to it. From sustainable materials like recycled brass, biodegradable acetate, apple skin leather, and responsibly sourced pearls to silver, brass, and gold plated jewelry, and alloys. Over 200 styles for brands with approved trade accounts.
What most suppliers won't tell you
The most common complaint we hear from brands who’ve switched manufacturers: the quote changed, the timeline slipped, and nobody said anything until it was too late.
The most common complaint we hear from brands who’ve switched manufacturers: the quote changed, the timeline slipped, and nobody said anything until it was too late.
We’re not perfect. Production is complex and challenges happen. What we commit to is being straightforward. You’ll know what’s happening and why. That honesty keeps brands working with us season after season.
We’re not perfect. Production is complex and challenges happen. What we commit to is being straightforward. You’ll know what’s happening and why. That honesty keeps brands working with us season after season.
Let's build together.
We'd love to hear from you and help your fashion brand grow with unique jewelry collections.
Let's build together.
We'd love to hear from you and help your fashion brand grow with unique jewelry collections.
Let's build together.
We'd love to hear from you and help your fashion brand grow with unique jewelry collections.